Inside the Star-Studded Fendi Set Book Signing Event in NYC With Kim Jones and Nikolai von Bismarck

Inside the Star-Studded Fendi Set Book Signing Event in NYC With Kim Jones and Nikolai von Bismarck

Filling Karl Lagerfeld’s shoes at Fendi was no easy task. But Kim Jones proved he was the right person for the job right off the bat when he was appointed artistic director of the Italian luxury fashion house in September 2020. At his debut couture show in January 2021, Jones cast Demi Moore, Naomi Campbell, Christy Turlington, and other mega-superstars to unveil a Spring/Summer collection heavily influenced by the Bloomsbury Group, an artistic and literary movement that came to prominence in the early 20th-century and included British creative visionaries like Vanessa Bell, Duncan Grant, and Virginia Woolf.

The collection was so impactful, that it even got the book treatment recently. The Fendi Set: From Bloomsbury to Borghese by Rizzoli features text by Jones and photographs by renowned spot photographer Nikolai von Bismarck, and lights the esteemed Bloomsbury circle and the House of Fendi throughout England, France, and Italy. Over 11 months, von Bismarck expertly captured the aforementioned stars—as well as Cara Delevingne, Bella Hadid, and more—at locations associated with the Bloomsbury people, like at a studio on the picturesque street of Via Margutta in Rome.

He used older photography processes like a Polaroid, traditional film, and Super-8 to bring Jones’s vision to life, but shooting the beautiful imagery wasn’t so easy. “The shoot with Demi, for instance, we had 15 minutes to photograph her,” he told T&C During a book signing event at Fendi’s flagship store in NYC on June 7. “Each [Polaroid] Takes five minutes to develop, and the first two failed and came out blank. The third one, thank God, came out. But we did cover it with other things. It was high risk in small time.”

Despite the mishaps, getting to team up with Jones again (they previously worked together on another book) was an experience von Bismarck was happy to be a part of. “The research was wonderful and shooting with all those processes was an incredible privilege because they won’t be around in five years time,” he continued. “They’re all going to be dead, so I don’t think there will be another book with all these different ancient processes that won’t exist for the new generation of photographers. I thought it was nice to make something that gets hyped by Kim as much this, using those old formats.”

Keep scrolling to get an inside look at the Fendi event—plus some of the photos included in the book.

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